New IBERIFIER campaign warns of the normalisation of disinformation

The Iberian Digital Media Observatory, IBERIFIER, has launched another information campaign dedicated to tackling disinformation. This new communication project explores two central themes: on the one hand, young people are generally able to identify disinformation; on the other, this familiarity may be leading to its normalisation in their everyday digital lives.

Campaign

Did you see this vídeo? I couldn’t stop laughing, but it was made with IA.

You can clearly see it was manipulated. They must think we’re stupid.

Young people know how to identify disinformation. But they don´t consider it a serious problem.

Meanwhile, anti-immigration narratives growing, discrimination is increasing, and difference is being rejected.

Disinformation undermines institutions, fuels insecurity, and weakens democracy.

Don’t accept the lie. Look for the facts.

An IBERIFIER campaign, co-funded by the European Commission

Otros artículos

Ramón Salaverría warns of the weakening of discourse centred on evidence

IBERIFIER coordinator Ramón Salaverría warned of the growing difficulty in distinguishing truth in a context shaped by disinformation, the increasing influence of emotions, and the erosion of consensus around evidence. He delivered his remarks...

Newtral study identifies the “rhetorical package” behind the spread of disinformation and hate speech on social media during the Torre Pacheco unrest

Research by Newtral and the University of Granada finds that a combination of group identity, distorted information, unjustified causal inferences and emotionally charged language consistently appeared in viral content related to the unrest that...

IBERIFIER highlights media literacy and disinformation at the Academia de Formadores 2026

Vítor Tomé, who leads the project's Media Literacy strand, delivered the conference presentation "Media Literacy – Disinformation and the Training of Trainers" at the Academia de Formadores 2026, held in Peniche, on 13 July...

Vítor Tomé takes part in two media literacy and artificial Intelligence initiatives in Évora

IBERIFIER researcher Vítor Tomé, who leads the project's Media Literacy strand, took part in two initiatives in Évora dedicated to advancing media literacy and information integrity, on 9 July 2026. The day began with a...

IBERIFIER initiative: Media literacy training in Cabo Verde promotes critical thinking

Video testimonials have been compiled from Cape Verdean journalists who took part in a pilot media literacy project held in November 2025 in Mindelo, on the island of São Vicente. One of the participating...